We had the pleasure of assisting with the set build on a campaign created by VCCP. The campaign features an emotive film which tells the story of a school playtime through a visual metaphor for air pollution. To further land the message, VCCP worked with the London Youth Choir to rework the Hollies classic ‘The air that I breathe’ into a moving child’s plea to clean up the air.
Looking to drive awareness of the poor quality of London’s air - the campaign focuses on those who are affected most, London’s children.
